You have a customer list on WhatsApp. Now comes the hard part — what do you actually send?
A single "Sale is live!" message to everyone rarely works. Different customers are in different situations. Someone who bought last week needs a different message from someone who has not ordered in three months.
This guide gives you six common ecommerce scenarios. For each one, you get the situation, the right strategy and a message you can adapt. If you are new to sending broadcasts, start with how to send a WhatsApp broadcast message for business.
3 Best Practices to Follow Before Sending a WhatsApp Broadcast
Send only to customers who opted in: Broadcasts go to people who agreed to hear from you.
Use an approved template: On the WhatsApp Business API, marketing messages go out as Meta-approved templates. The examples below use {{1}}, {{2}} style variables for this reason.
One message, one goal: One offer and one link. Do not mix a sale, a new launch and a survey in the same message.
Emoji tip: Use 2 to 4 emojis per message, placed at the start of a line or next to the offer or link. Emojis should highlight the message, not replace words. Always check your final text against template approval rules.
Scenario 1: You are launching a new product
Situation: You have new arrivals and want early sales, not just views.
Strategy: Do not send it to your whole list. Send it first to customers who bought from the same category before. They are the most likely to buy again.
Example message:
Hi {{1}} 👋 Our new {{2}} collection is finally here ✨ Since you loved your {{3}}, you get first access today, before it goes live for everyone 🛍️Shop now 👉 {{4}}
Scenario 2: You are running a flash sale or festive sale
Situation: You have a limited-time offer and need quick orders.
Strategy: Keep it short and put the deadline in the first line. Schedule the broadcast ahead of time so it lands when the sale starts. A second reminder to non-clickers a few hours before the end often works better than a bigger discount.
Example message:
Hi {{1}} 🔥 Our {{2}} sale ends tonight at {{3}} ⏰ Get up to {{4}} off on our bestsellers. Grab your favourites before they sell out 👉 {{5}}
Scenario 3: A sold-out product is back in stock
Situation: Customers wanted an item and it sold out.
Strategy: Message only the people who asked about it or viewed it. This is a high-intent audience, so you do not need a discount. Tell them stock is limited and link straight to the product page.
Example message:
Hi {{1}} 🎉 Good news! {{2}} is back in stock. It sold out fast last time, so stock is limited ⚡ Get yours before it is gone 👉 {{3}}
Scenario 4: Customers are due to reorder.
Situation: You sell things that run out, like skincare, groceries, supplements, or pet food.
Strategy: Send a reminder around the time the product usually finishes. Group customers by what they bought and when, then send each group a message that names their product.
Example message:
Hi {{1}} 😊 It has been about {{2}} days since you ordered {{3}}. Running low? 🧴 Reorder in one tap 👉 {{4}} Use code {{5}} for free shipping 🚚
Scenario 5: You want to win back inactive customers
Situation: Customers bought once and have gone quiet for 60 to 90 days.
Strategy: Use a soft, personal tone and a small reason to return. A deadline on the offer helps. Keep this list separate from your active buyers so you do not over-message them.
Example message:
Hi {{1}} 💛 We miss you at {{2}}! It has been a while since your last order. Here is {{3}} off your next purchase 🎁 Valid till {{4}}. See what is new 👉 {{5}}
Scenario 6: You want to sell more after delivery
Situation: An order was delivered a few days ago.
Strategy: Wait until the product has reached the customer, then suggest something that goes with it. This is cross-selling based on what they actually bought, not a random offer.
Example message:
Hi {{1}} 😊 Hope you are enjoying your {{2}} 📦 Customers who bought it also love {{3}} 💫 Add it to your next order and get {{4}} off 👉 {{5}}
How to run these Broadcasts in Emovur
Emovur's broadcast tool sends to many recipients using an approved template. You can:
Add numbers by entering them, uploading a CSV or selecting a saved segment
Use plain text, media, dynamic variables and a dynamic URL, so each customer sees their own name and product link
Schedule the broadcast for later
Choose what happens if a number repeats in your CSV: send to both entries or send once only
Building your segments first makes every scenario above easier. See how to segment a WhatsApp broadcast audience for that step.
Make every broadcast count
A well-planned WhatsApp broadcast can help your ecommerce business recover abandoned carts, promote relevant products, announce new arrivals and bring customers back for repeat purchases. The key is to send the right message to the right audience and track how each campaign performs.
With Emovur, you can manage your WhatsApp broadcasts and measure their performance without paying any additional platform markup on WhatsApp messaging charges. Explore our pricing plans to understand the available features and choose the right plan for your business.
Ready to get started? Explore Emovur pricing and find a plan that fits your broadcast needs.
FAQs
What should an ecommerce WhatsApp broadcast message include?
A short greeting with the customer's name, one clear offer or update, one link and an easy way to opt out.
How often should an ecommerce store send broadcasts?
Only as often as you have something useful to say. Test a low frequency first and watch replies, blocks and orders. Compare broadcasts with automated flows in broadcast vs drip campaigns.
Can I send a broadcast to customers who have not opted in?
No. Send only to customers who agreed to receive messages from your business.
Do I need an approved template for a sale announcement?
Yes. On the WhatsApp Business API, promotional messages are sent as templates approved by Meta.
Does a WhatsApp broadcast cost money on the API?
Yes, marketing messages are charged per message. See WhatsApp broadcast pricing for how it works.
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