Case Study: Surana College | WhatsApp for Education

Pricing
Features
Industries
Affiliate/Partner
Resources

Education

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sales easily with
WhatsApp!

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About Company

Surana Educational Institutions

Surana College, established in 1995 in Bangalore, is a leading institution known for excellence in higher education. With modern campuses and a focus on overall development, it nurtures talent across various fields.

25+

Years of
Experience

20+

Stores
across India

India

suranacollege.edu.in

Education

The

Challenge

Thriving in a Competitive Educational Landscape, Surana College Faced
Communication Challenges Such As:

Inefficient Communication with Students and Parents

Emails and calls were slow, leading to delays and frustration among students and parents.

Manual Handling of Queries

Managing inquiries about admissions and programs was time-consuming, causing delays and missed opportunities.

Lack of Real-Time Updates

Sharing timely updates on events and notices was difficult, creating information gaps.

The

Solution

Surana College leverages the WhatsApp Business API across critical touchpoints in its student and parent
journey—from admissions to ongoing engagement. The implementation has streamlined and automated
multiple processes, such as:

Lead Generation

Integration of a WhatsApp widget on the website for seamless inquiries.

Broadcast messages to prospective students and parents.

Admission Process

Facilitated personalized admission counseling via WhatsApp.

Automated reminders for completing the admission process

Student Onboarding

Provided technical support to students for online platforms and resources.

Regular follow-ups with parents on student attendance and progress.

Academic Updates

Sent real-time updates about timetables, events, and announcements.

Automated reminders for exam schedules and result notifications.

Fee Payment & Notifications

Delivered automated fee payment reminders with secure payment links.

Shared updates on welcome kits and course material deliveries.

The

Outcome

The use of automated event reminders kept students and parents up to date, enhancing
participation and institutional outreach

40%

Increase in Lead
Inquiries

The WhatsApp widget and broadcast campaigns drove a significant rise in inquiries from prospective students and parents.

Improvement in Admission
Process Efficiency

Automated reminders and notifications streamlined the admission process, reducing manual effort and delays

50%

Reduction in Response
Time

Automated and centralized communication ensured quicker responses to student and parent queries.

Testimonial

Emovur has been instrumental in transforming our communication with the WhatsApp Business API. From streamlining admissions to boosting student engagement, their tech solutions have greatly improved efficiency. Their proactive support and innovative approach make them a trusted partner in today's competitive education space.

Dr. Ramya Balasubramanyam

Principal