Blogs

WhatsApp vs SMS Marketing: Choosing the Right Channel for Modern Outreach? Selecting the right communication channel is crucial to delivering timely, effective, and engaging marketing messages. While both WhatsApp and SMS continue to serve as essential tools in a business’s outreach arsenal, they cater to different use cases and customer environments. Recent projections from Juniper Research suggest that by 2029, SMS will account for just 32% of global messaging revenue, signalling a major shift toward richer, internet-based platforms like WhatsApp. However, that doesn’t mean SMS is obsolete—far from it. ...

WhatsApp vs Email Marketing: Unlocking the Best Communication Strategy for Your Business In today’s digital landscape, businesses have more ways than ever to connect with customers—but this abundance of choice can be a double-edged sword. While accessibility has improved, selecting the right channel for maximum engagement and conversions remains a critical challenge. On one hand, WhatsApp Business API boasts a staggering 98% open rate in India, making it one of the most direct ways to engage audiences. On the other, email marketing maintains a respectable 42.35% open rate, though email marketing continues to be a trusted medium for personalised, long-form communication. But which one truly delivers the best ROI for your business? ...

How Customer Success Teams Can Maximise the Team Inbox ? In our previous blog, we explored what a Team Inbox is, the key features Emovur offers, and how they provide value. In this post, we’ll take a closer look at how the Customer Success team can make the most of this module. While the Team Inbox can serve many purposes—including internal communication and operations—today, we’ll spotlight how one of our clients has been leveraging it to its full potential to drive customer success. ...

Unlock Efficient Team Collaboration with Emovur’s Multi-shared Inbox In today’s fast-paced digital world, efficient communication is key to customer satisfaction. Whether you’re a startup or an established enterprise, managing customer queries across multiple channels can be overwhelming. That’s where Emovur’s Multi-Shared Team Inbox comes in—a powerful solution designed to streamline conversations, boost productivity, and enhance collaboration within your team. What is a Multi-Shared Team Inbox? A multi-shared team inbox is a unified workspace where all customer inquiries-whether from WhatsApp, Messenger, website chat, or other integrated channels-land in a single, organized interface. This means your entire support, sales, or operations team can view, assign, and respond to messages collaboratively, without missing a beat. ...

Step-by-step guide to onboard with Emovur effortlessly. At Emovur, we believe that onboarding should be seamless, transparent, and fully guided. Our team will support you at every step, ensuring a smooth transition onto our platform. The prerequisites for onboarding: A phone number that is not registered on WhatsApp or WhatsApp business Proof of business identity - GST Certificate / MSME Registration / UDYAM Certificate / Certificate of Incorporation. A working website link - Your company’s name must be clearly displayed in a prominent location on your website and must match the name listed on your legal documents. Things You Might Be Wondering About Can an Existing WhatsApp Number Be Used? If you wish to use a number already linked to WhatsApp or WhatsApp Business, you must first delete the existing account associated with that number. NOTE: You can back up your WhatsApp chat data before deleting the account; however, once the account is deleted and the number is registered on Emovur’s platform, the old data cannot be restored. Is a Working Website Mandatory? Yes, Company Name Display: Your company’s name must be clearly visible on your website and should match exactly as it appears in your legal documents. This is important for legal clarity and branding consistency. Under Development Website: If your website is still being developed and not fully functional, it’s still important to have a placeholder or static page up. This page should contain essential information such as: A description of what your company does How your company helps its customers or clients Other relevant details (such as contact info, vision, services, etc.) What If I Don’t Have a Meta Business Account? If you do not have a Meta account our team at Emovur will assist you in: Creating your Meta Business account. Setting up your business portfolio according to Meta’s guidelines, ensuring that everything is aligned with their standards and ready for use. Is it necessary to have a Meta account and should it be verified ? Yes, it is necessary to have a Meta account which should be verified. To understand the importance behind it please read the article related to Meta Verification. ...

Meta Business Verification: Why It Matters and How to Get Verified​ In today’s digital world, trust is everything. When customers engage with your business on WhatsApp, they want to be sure they’re talking to the real you. That’s where Meta Business Verification comes in. If you’re using the WhatsApp Business API, getting verified by Meta is essential. It confirms your business’s authenticity and unlocks advanced features that elevate your communication — helping you build credibility and deliver a seamless experience. ...

How to Read and Understand Your WhatsApp Broadcast Report When you send a broadcast message to your customers via WhatsApp Business API, it’s natural to want to know what happened to those messages. Did your customers receive them? Did they read them? Were there any issues with delivery? The Broadcast Report gives you all this information in one place. Where to Find the Broadcast Report Once your broadcast is sent, you can view its report by following these steps: ...

Country-Specific Document Checklist for WhatsApp API Verification Getting your business verified on WhatsApp is a crucial step to unlock the full potential of the WhatsApp Business API. But the documents required for verification can vary depending on your country’s regulations. Let’s break it down so you know exactly what to prepare! Why Business Verification Matters Business verification ensures that your company is legitimate, helping you build trust with customers and gain access to advanced features like messaging limits, phone number, quality ratings, and more. The process involves submitting documents that prove your business’s identity and legal status. ...

Different Types of categories in WhatsApp Business API WhatsApp Business API makes it easier than ever to connect with customers — but not all messages are created equal. WhatsApp now categorizes templates into Marketing, Utility, and Authentication messages, each with its own purpose and best-use scenarios. Let’s break down what these categories mean and how they can supercharge your customer interactions! Before we dive into the different message categories, let’s quickly brush up on the difference between template and session messages. ...

Understanding WhatsApp Quality Score and How Emovur Helps You Maintain It The WhatsApp Quality Score is a metric that reflects how users perceive and engage with the messages sent by businesses on the platform. A higher quality score indicates positive user interactions, while a lower score suggests potential issues with message relevance or frequency. Key Factors Influencing WhatsApp Quality Score: User Feedback: Negative actions such as users blocking the business or reporting messages as spam can significantly lower the quality score. Message Relevance and Frequency: Sending messages that are timely and pertinent to the recipient helps maintain a high-quality score. Conversely, sending too many messages or irrelevant content can lead to a decline in the score. Customer Engagement: High engagement rates, such as prompt responses and meaningful interactions, contribute positively to the quality score. How Emovur’s Features Help Protect Your Quality Score Emovur’s advanced dashboard allows you to track your quality score in real time, giving you insights into how your messages are performing. If your score starts to dip, you can quickly adjust your messaging strategy to stay in the green zone. ...