Understanding WhatsApp Quality Score and How Emovur Helps You Maintain It
The WhatsApp Quality Score is a metric that reflects how users perceive and engage with the messages sent by businesses on the platform. A higher quality score indicates positive user interactions, while a lower score suggests potential issues with message relevance or frequency.
Key Factors Influencing WhatsApp Quality Score:
- User Feedback: Negative actions such as users blocking the business or reporting messages as spam can significantly lower the quality score.
- Message Relevance and Frequency: Sending messages that are timely and pertinent to the recipient helps maintain a high-quality score. Conversely, sending too many messages or irrelevant content can lead to a decline in the score.
- Customer Engagement: High engagement rates, such as prompt responses and meaningful interactions, contribute positively to the quality score.
How Emovur’s Features Help Protect Your Quality Score
Emovur’s advanced dashboard allows you to track your quality score in real time, giving you insights into how your messages are performing. If your score starts to dip, you can quickly adjust your messaging strategy to stay in the green zone.
To help manage customer preferences and prevent spam reports, Emovur offers a “marketing opt-out button” that can be added to message templates. If customers no longer want to receive messages, they can simply click the button, and their number will automatically be added to an unsubscriber list.
The unsubscriber list is a powerful tool that prevents messages from being sent to numbers that have opted out. You can even set a time frame for how long a number remains unsubscribed or add keywords like “Stop,” “Unsubscribe,” or “Not interested” to automatically filter out disengaged users. This reduces the risk of negative feedback, which in turn helps maintain a healthier quality score.
By proactively managing opt-outs and respecting customer preferences, Emovur helps you avoid spamming users who don’t want to receive messages — ultimately protecting your quality score and sustaining long-term engagement.
Implications of Quality Score on Messaging Limits
WhatsApp employs a tiered system to regulate the number of messages businesses can send within a 24-hour period, directly linked to their quality score:
- High Quality Score (Green): Allows businesses to send messages to a larger number of unique contacts, facilitating broader outreach.
- Medium Quality Score (Yellow): May impose moderate restrictions on the number of messages that can be sent, indicating a need for improvement in message quality.
- Low Quality Score (Red): Results in significant limitations on messaging capabilities, and if not addressed, can lead to further restrictions or account suspension.
Strategies to Improve and Maintain a High-Quality Score
- Ensure Relevance: Craft messages that are valuable and pertinent to your audience to foster positive engagement.
- Avoid Spamming: Limit the frequency of messages to prevent overwhelming recipients, reducing the risk of being marked as spam.
- Monitor Feedback: Regularly review user interactions and feedback to identify areas for improvement and adjust messaging strategies accordingly.
With tools like Emovur’s dashboard and smart subscriber management, businesses can proactively manage their quality score, ensuring they stay compliant, relevant, and connected to their customers.
Understanding and actively managing your WhatsApp Quality Score is essential for maintaining effective communication with your audience and maximising the platform’s potential for your business.
